The goals of our marketing consulting include integrating online with traditional media, boosting return-on-marketing-investment, cutting marketing costs, and maximizing member/customer lifetime value.

Specific areas of marketing consulting engagements include:

• Creating response reporting and analysis methods to evaluate effectiveness of marketing campaigns
• Develop direct response tests to increase marketing efficiency, offering improvements in Offers, Market Segments, Sales Models and Creative approaches
• Conduct qualitative and quantitative market research
• Train staff on integrated direct response methods
• Facilitating senior staff in strategic planning sessions